Editorial Team · Updated
Sarah Jenkins
Data & Modelling Lead
Built and maintains our goals model
About Sarah
Sarah Jenkins runs the data. She built and maintains the goals model behind our predictions and tips, turning every Premier League fixture into a fair price so that no selection reaches the site on a hunch.
Her rule is simple: no edge, no bet. A pick is only published when the market price is longer than the model's fair price, and the working is always shown. She is the reason every prediction on the site carries a probability and a reason, not just a confident-sounding sentence.
What Sarah Covers
Sarah is responsible for predictions, tips and the value model on Football Betting. Every page carries a byline so you always know who did the work and when it was last checked, and our full method is set out on the how we rate page.